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August: gray skies but the mood remains good

All categories see a growth in their revenues across 12 months, with clear improvement on the 4 * segment whose RevPar is up by more than 10%. Two destinations highlight this uptrend: Paris and the Riviera, particularly thanks to their large upscale inventory. Result: the global rise in room rates is constant and regular and does not seem to dissuade the customers, since the occupancy also progresses by 1.5 points. Whereas the World Rugby Cup is in full force and November will be see many events in the capital - with the Batimat fair in particular – hoteliers can look forward to the end of the year optimistically.

The weather did not really improve over the morose and rainy July, but the month of August nonetheless confirms the good summer trend for French hotels with a global RevPAR up by 9.4%. The shortening of the summer season between mid July and mid-August was to the advantage of hotel chains, which could play on the lei-sure and business segments (activity tends to pick up by the end of August) unlike independent hotels positioned on the shoreline, which rely almost exclusively on the lei-sure segment. The activity was slower on the Atlantic coast. Elsewhere in France, however, results are clearly up. This summer, the appeal of France and its Capital in particular is not refuted, with an influx that is the result of foreign tourists. Urban and cultural tourism did very well whereas the beaches, thanks to the weather, were less privileged by holidaymakers. 3 and 4* hotels are behind the good national results: they both flirt with 11% growth in the RevPAR. Although it is less spectacular, the recovery may be felt in the other categories: +7.8% in 2* and +5% on the hard budget segment.The weather did not really improve over the morose and rainy July, but the month of August nonetheless confirms the good summer trend for French hotels with a global RevPAR up by 9.4%. The shortening of the summer season between mid July and mid-August was to the advantage of hotel chains, which could play on the lei-sure and business segments (activity tends to pick up by the end of August) unlike independent hotels positioned on the shoreline, which rely almost exclusively on the lei-sure segment. The activity was slower on the Atlantic coast. Elsewhere in France, however, results are clearly up. This summer, the appeal of France and its Capital in particular is not refuted, with an influx that is the result of foreign tourists. Urban and cultural tourism did very well whereas the beaches, thanks to the weather, were less privileged by holidaymakers. 3 and 4* hotels are behind the good national results: they both flirt with 11% growth in the RevPAR. Although it is less spectacular, the recovery may be felt in the other categories: +7.8% in 2* and +5% on the hard budget segment.

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