The linen creator for luxurious hospitality reveals its 2016 annual film: a music video shot at Fouquet’s Barrière hotel Paris to highlight a fashion story.
The luxurious hospitality and the fashion industry merged in a music video.
The high point of RKF 2016 communication strategy is the release of this music video. Every year, RKF Luxury Linen communicates through a « haute couture » line in order to express its textile know-how. The 2016 theme is “Honeymoon in Paris”. One of the aims is to talk about Paris in a positive way and to highlight one of the main capital cities of love, fashion and luxury.
That’s why RKF chose the French singer Aelle as its 2016 muse. The aim is to to image this “Honeymoon in Paris”. The film is sensual. It highlights the sensorial experience that RKF linen can offer.
RKF : a French expertise known worldwide
For 17 years, the French company named RKF creates custom-made linen for worldwide luxurious hotels and for the spas of important cosmetic brands. It provides a wide range of products : bed linen, toweling, table linen, and also bathrobes and massage table covers. Among its many customers there are Majestic Barrière Cannes, Peninsula Paris, Fours Seasons and Ritz Carlton Dubaï,… RKF is well known for its spa linen. The company creates ranges in keeping with the identity of cosmetic brands as Guerlain, Clarins, Shiseido or Bulgari. Thanks to its Research&Development department, the company won several design and innovation awards.
“HONEYMOON IN PARIS”
The 2016 annual film by RKF Luxury Linen.
RKF, textile designer for luxurious hospitality, associates itself with the singer Aelle in order to highlight Paris in a positive and poetric way.
Music and play : Aelle
Film direction : David Dang
Production : Studio Heko
Art direction and stylism : Christophe Dijoux
In partnership with :
Fouquet’s Barrière hotel*****,
Chantal Thomass, fashionable lingerie designer,
Aperlaï, the luxurious shoes brand,
Giorgia Viola fashion press office,
Claire Kientzi, textile jewels designer,
Vanessa Moselle, fashion photographer,
Le Roi des Ballons, illustrator artist,
Laurane Le Goff (from the HEAR), stylist
Communications & Marketing Manager
Tel. : +33 (0)3 39 03 41 23
Fax. : +33 (0)3 84 90 08 29
Gsm : +33 (0)6 68 07 95 49
Email : email@example.com
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