The concept is simple: “a warm welcome, efficiency and intuitive, personalised service”. Yet few hotel chains can claim having as successful of a customer satisfaction programme as Four Seasons. How does one become a universal reference for quality and satisfaction in such a competitive sector as the hotel industry?
The company has quite a long history with quality standards. Four Seasons originally integrated a quality programme in 1982, and recently revamped it in 1999. Since customer demands are constantly changing, the programme is designed to standardise practices, yet also remain flexible and open to...
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