Tourism represents 2.5% of the national GDP. Domestic tourists still generate more than 70% of overnights spent in hotels.
The “Tourism Industry Top Project”, initiated by the authorities in 2014, is a plan for Finnish tourism. It supports the development of partnerships between actors, the creation of an appropriate supply and works on the accessibility of the destination.
The global room supply increased by 1.2% in 2017 and reached 50,900 rooms. Chains in Finland are mostly focused on the midscale and upscale segments.
Domestic tourists still generate more than 70% of overnights spent in hotels. The five main feeder markets in Finland decreased between 2007 and 2015, making the country an outlier in Europe.
Finnish tourism suffered from the Ukrainian crisis and the fall of the rubble, which drove a decline of the number of Russian tourists (-25% between 2007 and 2015), the neighbouring country being the largest feeder market in Finland.
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