A revolution is both a major change that disrupts the established order and a complete reversal that brings us back to the starting point: these two dynamics are exactly what the hospitality sector has gone through in recent months. The COVID-19 crisis has profoundly shaken up the finances and economic hierarchy of hotel groups, confirming in particular the rise of certain Chinese players. However, Western champions have almost managed to get back to their pre-covid valuation levels, and they are still ahead of the game in terms of financial strength. They have implemented different strategies to raise cash, and some have solid reserves preparing them for the future, where they will have to deal with formidable new challengers. La crise de la COVID-19 a profondément bouleversé les finances et la hiérarchie économique des groupes hôteliers, entérinant notamment la montée en puissance de certains acteurs chinois, et changeant radicalement le classement et les rapports de force entre acteurs à l’échelle mondiale. Mais les occidentaux ont aussi réussi le tour de force de retrouver des valorisations proches de l’avant-crise, et conservent une petite longueur d’avance par leur robustesse financière. Ils ont mis en œuvre des stratégies innovantes pour lever du cash, et certains ont de solides réserves pour préparer l’avenir, pour lequel il faudra tout de même composer avec de nouveaux acteurs redoutables.
Mid-2021 financial rankings of hotel operators: US groups remain in the lead, Chinese improving, Europeans lagging behind. Enterprise value of major hotel groups in 2021 and its development from 2020 Methodology: "Enterprise Value" is a financial measure of the total value of a company, taking into...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login