+14.5% of accommodation turnover compared to the 3rd quarter of the 2018/2019 financial year, this is the figure that Franck Gervais chose to illustrate the recovery of the group he has been managing for more than 18 months.
He shared the genesis and objectives of his Reinvention programme at the Hospitality Operator Forum on 22 June. The effects continue to be felt in the performance of the third quarter of the 2021-2022 financial year.
- For Center Parcs, accommodation turnover is up 23.2%.
- Pierre & Vacances lost 2.9%.
- Adagio is also down 11.9%.
- Over the first 9 months of the year, accommodation turnover increased by 10.2% for all activities and brands combined
Center Parcs is capitalising on the renovation of its properties and a rising market to increase its average daily prices.
Pierre & Vacances is losing ground due to the restructuring of its supply. The brand has indeed lost some owners and is mechanically selling fewer units, especially as it has withdrawn from loss-making properties. However, the group posted an 8.6 point increase in OR in the brand's units, with ADR also up 3.3%.
Adagio's ADR and OR are also up, respectively +5.1% and +1.4 points.
In other tourism activities, the lights are also on green with +13.4% of turnover compared to 2018-2019. This growth is fuelled by the dynamism of maeva.com and the consumption of activity by Center Parcs residents.
The group expects the fourth quarter to be just as positive as the previous one, given the state of bookings in its properties.