After acquiring almost all the shares of NH Hotel Group, the Thai group acquires a 10% stake in Global Hotel Alliance

Minor has invested $3.2 million to acquire a 10% stake in the Global Hotel Alliance (GHA). The latter is composed of 33 brands including Kempinski, The Doyle Collection and Viceroy.

Minor has been a member of GHA for more than 10 years.

The alliance is currently renewing its "Discovery" loyalty program, which claims 13 million members, by investing in a new CRM. The goal is to double room revenues produced by Discovery over the next few years.

Dillip Rajakarier, COO of Minor International, will join the GHA Board of Directors and states: "GHA has consistently demonstrated the value of global customer reach and a strong CRM and loyalty programme for our hotels, and so we are delighted to be able to take our place as a shareholder in the business, with the opportunity to help guide its growth over the coming years."

For more information: Minor International completes tender offer for NH Hotel Group

It should be noted that Minor International last week completed a takeover bid enabling the Thai group to acquire 94.1% of NH Hotel Group.