Although the financial panorama of the hotel market’s biggest players is not yet at its best in the first half of 2022, they have recovered on the stock market to the point that they once again weigh more than the tech players. After the Chinese actors in 2020, it is the Western players, particularly the Americans, who have rebounded strongly in 2021. However, the financial hierarchy of hotel groups has changed through the COVID-19 period, confirming the rise in power of Chinese operators and more recently of some players who have made strategic moves. The financial results have also improved, albeit in a heterogeneous manner depending, in particular, on the geographical exposure of the players. Let's take a look.
Financial classification of hotel operators: what does the landscape look like in 2022? Even though the health crisis led to an upheaval in the financial ranking of the hotel groups, the two leaders will once again maintain their position in 2022. The American giant Marriott has indeed managed to...
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