Analysis
Europe
Finance
Distribution

plus

Expedia Announces Agreement To Acquire Majority Of trivago

1 min reading time

Published on 02/01/13 - Updated on 17/03/22

Add

Expedia, Inc. announced entry into a definitive agreement to acquire a 61.6% equity position in trivago, a leading metasearch company headquartered in Dusseldorf, Germany, for total consideration of €477 million

The Europe's leading metasearch company is about to join the portfolio of brands of Expedia Inc for €434 million in cash as well as €43 million in Expedia, Inc. common stock.Founded seven years ago, trivago grew into a consumer metasearch engine for hotel accommodation featuring results from over 600,000 hotels across over 140 booking sites in over 30 countries in 23 languages. Through its primarily cost-per-click revenue model, trivago profitably doubled revenue each year since 2008 and currently expects to deliver approximately €100 million in net revenue for 2012.The deal is anticipated to close during the first half of 2013 pending approval from relevant competition authorities. Post close, the trivago co-founders and management team will continue to operate independently based out of trivago's headquarters in Dusseldorf, Germany.

For further

Every week, Hospitality ON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?