The Chinese online booking tiger, Ctrip, has announced the acquisition of Trip.com, an online rating platform for hotels and other tourist attractions.
With this acquisition Ctrip resumes impressive international development. Whether the real motive behind that acquisition is to enhance the online booking platform's performances with the help of Trip.com's ratings, or to guarantee ownership of positive domain name that is well known to Americans, one thing is certain: Ctrip is looking to conquer America.
The exact terms of the acquisition contract remain unknown. Officially, the objective is to allow the search engine Skyscanner, which was acquired by Ctrip in 2016, to incorporate Trip.com's ratings, as well as to benefit from the American website's possibilities in terms of search matching.
Trip.com has 3.5 million registered members, and almost 1.5 million individual visitors on its website every month.
