Analysis

plus

Accor: Very strong first-half 2011 revenue performance

5 min reading time

Published on 20/07/11 - Updated on 17/03/22

First-half 2011 revenue totaled €2,973 million, up 4.4% over first-half 2010 on a reported basis and 5.8% at comparable scope of consolidation and exchange rates.

-* Revenue up 4.4% as reported and 5.8% like-for-like -* Increased momentum in the second quarter, with revenue up 3.2% as reported and 6.1% like-for-like -* Ongoing strong growth led by steady rise in occupancy rates and a gradual recovery in average room rates -* Expansion: 13,700 rooms (108 hotels) opened in the first half -* Confirmed annual target of 30,000 new rooms -* Expansion added €50 million to revenue and 1.7% to reported growth, with 108 hotels representing 13,700 rooms opened during the first-half. -* Ongoing deployment of the asset-right strategy negatively impacted revenue by €101 million and reported growth by 3.6%. -* The currency effect added €11 million to revenue and 0.4% to reported growth, despite the unfavorable change in the US dollar rate in the second quarter. Changes in exchange rates for the Australian dollar, Swiss franc and Brazilian real during the period had a favorable effect. -* Like-for-like revenue growth came to 5.8%, lifted by a steady rise in occupancy rates and a gradual recovery in average room rates.Energized by sustained demand in the main European markets and emerging countries, Accor delivered a robust revenue performance in first-half 2011, with an acceleration in the second quarter. Occupancy rates are rising steadily and the recovery in average room rates is gradually spreading to all segments. Accor maintained its dynamic expansion policy during the first half. A total of 13,700 rooms were opened in the period, 78% of which under management and franchise contracts. The Group is on track to meet its fullyear target of 30,000 new rooms. Accor is confident that this favorable momentum will carry on through 2011, with positive signs already visible concerning activity of the summer season and the early autumn.Second-quarter revenue amounted to €1,619 million, taking into account the following factors:-* RevPAR continued to improve, mainly led by the ongoing increase in occupancy rates in all segments. -* Expansion increased revenue by €28 million, adding 1.8% to reported growth. The increase reflected the opening of 58 hotels representing over 7,100 rooms during the period, mainly under management contracts and franchise agreements. -* Changes in the scope of consolidation related to the ongoing deployment of the asset-right strategy negatively impacted revenue by €57 million and reported growth by 3.6%. -* The currency effect was a negative €16 million or 1.0%, mainly reflecting the unfavorable change in the exchange rate for the US dollar against the euro. -* At constant scope of consolidation and exchange rates, the like-for-like increase in the second quarter was 6.1%.Upscale & Midscale Hotels: up 6.0% like-for-like to €1,698 million in the first half -* First-half revenue in the Upscale & Midscale segment rose 5.2% as reported and 6.0% like-for-like, including second quarter growth of 6.2%. RevPAR increased in the second quarter in all segments, despite significantly higher comparatives than in the first quarter. Activity was brisk in Paris, London and emerging markets, which continued to enjoy the highest rates of growth.Economy Hotels excluding the United States: up 6.4% like-for-like to €911 million in the first half -* Revenue from Economy hotels excluding the United States rose 5.8% as reported and 6.4% like-for-like in the first-half. Growth accelerated in the second quarter, to 6.7% like-for-like versus 5.9% in the first, led by higher occupancy rates and by a gradual recovery in room rates.Geographic focus – 2nd quarterIn France, the second quarter was a period of robust growth, with revenue up 7.4% like-for-like in the Upscale & Midscale segment and 5.7% like-for-like in the Economy segment. Performance was boosted by a favorable calendar effect in May and the Salon du Bourget airshow in June. -* In the Upscale & Midscale segment, RevPAR growth accelerated in the second quarter to 10.6% from 8.1% in the first. All of the segment’s brands reported strongly improved indicators, led by Upscale. RevPAR for the Paris hotels was significantly higher, reflecting the combined effect of increased occupancy rates and improved room rates. In addition, the Business Group market acted as an important growth driver, with the number of hotel nights up 6.0% compared with second-quarter 2010, while demand in the Individual Leisure segment also improved. -* In the Economy segment, occupancy rates continued to rise, gaining 1.6 points over the quarter, while average room rates started to recover, with a 2.2% increase. In addition, revenue growth was boosted by the increase in franchise fees as the Group continued to expand its asset-light network.In Germany, revenue for the second quarter was up 2.9% like-for-like in the Upscale & Midscale segment and 2.7% like-for-like in the Economy segment. Revenue continued to trend upwards during the quarter despite the unfavorable calendar effect, due to the fact that there were fewer major trade fairs (particularly in Berlin, Munich and Frankfurt) and the timing of the Easter holiday.In the United Kingdom, second quarter like-for-like revenue growth stood at 12.0% in the Upscale & Midscale segment and 5.8% in the Economy segment. All indicators improved compared with the first quarter, led by the London hotels which reported average occupancy rates of over 90%. The capital’s Leisure market was particularly dynamic, thanks to the royal wedding and the Easter holiday. In addition, average room rates rose strongly in London, whereas they came under pressure from increased competition in the provinces.Emerging markets recorded strong gains in the second quarter, despite the high prior year comparatives. In the Asia-Pacific region, revenue grew 8.1% like-for-like in the Upscale & Midscale segment and 11.7% likefor- like in the Economy segment. In Latin America, Revenue was up 12.3% like-for-like in the Upscale & Midscale segment and 20.4% like-for-like in the Economy segment.Economy Hotels in the United States up 3.7% like-for-like to €253 million in the first halfRevenue from the US Economy Hotels rose 3.4% in the second quarter, mainly lifted by higher occupancy rates. The recovery is still fairly slow in the current poor economic environment shaped by rising unemployment and higher oil prices until May. Motel 6 continued to expand during the first half, opening 22 hotels under franchise agreements.Conclusion: sustained growth in the first half – Favorable trends set to continue in 2011Energized by sustained demand in the main European markets and emerging countries, Accor delivered a robust revenue performance in first-half 2011, with an acceleration in the second quarter. Occupancy rates are rising steadily and the recovery in average room rates is gradually spreading to all segments. Accor maintained its dynamic expansion policy during the first half. A total of 13,700 rooms were opened in the period, 78% of which under management and franchise contracts. The Group is on track to meet its fullyear target of 30,000 new rooms. Accor is confident that this favorable momentum will carry on through 2011, with positive signs already visible concerning activity of the summer season and the early autumn.

Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 34 currents job offers
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?