The US social media giant has appointed Nikhiles Ponde as director of its global travel strategy, but has yet to make an official announcement.
Facebook, with 2 billion users worldwide, could launch itself into the world of online hotel booking.
This is not the first time Facebook has shown interest in this type of market, which has already of invested in by Google (yet to produce results), and many other companies in Silicon Valley. With this new appointment, under the title of Director of global travel strategy, their aims are becoming clearer.
Nikhilesh Ponde has previously held executive positions at Expedia, Hotels.com and Hotwire. More recently, he was VP of digital marketing at Flipkart, an Indian e-commerce platform. The new manager would therefore have all the know-how to develop hotel reservation tools on Facebook, which could have significant consequences for the hotel distribution market.
