SIA 2025: will the harvest of bookings be good for hoteliers?

4 min reading time

Published on 18/01/25 - Updated on 21/01/25

@Pixabay

This year, the 61st edition of the International Agricultural Show (Salon International de l'Agriculture) will take place from February 22 to March 2, 2025, under the theme "Agriculture, This French Pride!" Expected to attract over 600,000 visitors, the show will bring together local, national, and international stakeholders to promote French agriculture. Each year, it offers hoteliers a significant opportunity to generate bookings. With more than a month to go before the event, how is the harvest shaping up?

The International Agricultural Show highlights the crucial role of French agriculture, perceived as a true national pride by 91% of the French population. This year, it will celebrate the sector's diversity, innovation, and competitiveness, while addressing current challenges such as generational...

MKG Consulting

MKG Consulting

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