According to a survey carried out by the Association of Hotel Entrepreneurs of Madrid (AEHM), 38% of participants were national and 62% international, with strong representation from the United States, the United Kingdom, Mexico, France and Italy. Mar de Miguel, Executive Vice-President of the AEHM, pointed out that LGBTI+ Pride has become one of Madrid's major annual festivals, consolidating itself as a high-quality tourist attraction and a significant economic driver for the city:

"It is essential that national and international visitors come to enjoy all the experiences that our destination has to offer, from our hotels to the extensive cultural, gastronomic and leisure offer. This not only reinforces Madrid as a leading tourist destination, but also contributes to the growth and development of the capital".

Travel Daily Media reveals in an article that Europe is one of the most tolerant and welcoming continents for gay tourists, attracting thousands of visitors every year to cities such as Amsterdam, Berlin, Paris and Barcelona. However, Madrid stands out as a major gay destination, potentially number one in Europe for LGBT tourists. The capital has established itself as the number one destination for LGBTQ+ parties in Spain, achieving a composite score of 91. The city is very gay-friendly, with a global equality index of 81, and is home to 73 gay bars and clubs.

Hotel performance in Madrid

During LGTBI+ 2024 in Madrid, the cumulative occupancy rate for hotels in the city of Madrid was 71.8%, representing a slight drop of 3.9 points compared to the previous year. However, this period was marked by a significant increase in the average price, reaching €159.4, a notable rise of 15.0% compared to 2023. This price increase contributed to a 9.0% improvement in RevPAR to €114.4.

Focus on Upscale and Luxury Hotels...