It's time for you to choose. You will laugh and you will cry, emotions guaranteed! All the professionals who have entered the competition are passionate and you will feel this passion when you discover the stories they want to share with you.
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Discover the applications in the category best communication campaign and story telling :
ACCOR - Positionning Movie
Accor is taking its corporate brand to the next level to reflect its premiumisation and innovation-led spirit. To reflect our new positioning, inspirational assets were key to convey this transformation and to rally our broad community (clients, B2B partners, employees…).
Akéna & Fasthotels - application
The company used this new brand promise as a basis for its communication campaign, focusing on the idea of “freedom” and all the new customer benefits offered by the brand. This year-long “step-by-step” strategy ensured that the new promise was widely communicated.
B&B Hotels - Bienvenue chez les hôteliers entrepreneurs
Everywhere in France, hotel entrepreneurs flourish with B&B HOTELS, which honours them by sincerely and authentically retracing the success of their careers.
Deutsche Hospitality - German Precision, global vision
Roll out a communication campaign for the conversion from a traditional German hotel group with a high but old fashioned reputation to an international player.
Holiday Inn & Holiday Inn Express - “We’re There” Campaign
This year, Holiday Inn® and Holiday Inn Express® united to launch their largest campaign in over a decade, built on the power of human connections.
hotelF1 - YOUHOU !
A self-mocking TV spot full of humor to change a very negative image : hotelF1 has changed, and it changes everything !
ibis - “Relax we post”
Relax we post was a new service at ibis hotels in Zurich and Geneva end of 2018. A team of social media sitters looked after hotel guests’ Instagram accounts, allowing them to enjoy a stress-free trip.
ibis - we are open
Ibis invests lifestyle territory by reaffirming how togetherness, curiosity and inclusiveness are at the core of its values. We are open campaign supports this transformation.
Logis - Welcome to a more local world
“Welcome to a more local world” is more than a few words, this is the real and 360° logis’ strategy, held by each hotel and restaurant’s owner in the heart of their region.
Meliá Hotels International - Gran Meliá Hotels & Resorts – Lessons in a Life Well Lived
Tell our audience the essence of our hotels through the Spanish way of life: our lessons in a life well lived.
MGallery - INK goes PINK
Every year during Pride Week, INK Hotel transforms into PINK Hotel to raise awareness for diversity and INKlusivity.
MGallery Hotel Collection - MGallery Stories That Stay
This campaign incarnates the singularity of each MGallery hotel. The story of each of them is embodied by a unique and iconic object.
Radisson Hotel Group - Event Horizons: A Blueprint for Success
Radisson Hotel Group’s bold decision to reposition its meetings and events brand, Radisson Meetings, and launch it with an impactful thought leadership campaign.
Sofitel - Live The French Way
In celebration of the brand’s birthplace and heritage, Sofitel launched a new global brand campaign, Live The French Way, paying homage to Sofitel’s French origin.
Of the three finalists in this category, the winner will be chosen on the evening of the ceremony by public vote. Come live this experience and support your favorites!
I am taking my place as a unique opportunity to meet the decision-makers in the sector and taste the starred cuisine of great European chefs.
Welcome to the 20th Worldwide Hospitality Awards ceremony!
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