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International fairs: a driver for the hospitality industry in French metropolises?

6 min reading time

Published on Sat, 03/01/2025 - 08:00

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International fairs shape the economic and tourism activity of major French metropolises. While some experience a true booking boom, others show more stable demand despite the influx of visitors. A look back at these key events and an overview of the booking trends expected for 2025.

International fairs in 2024: What results for the hotel industry? A closer look at Nantes, Toulouse, Nice, Lyon, Paris Rive Gauche, Rennes, and Bordeaux. Nantes (April 5-9, 2024) stands out with a +19.2% increase in REVPAR, reaching €49.7 excluding VAT, driven by a strong rise in the average price...

MKG Consulting
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  • MKG Consulting Paris
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