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#GLF18: Day 1 a look at the day's topics

Some of the exchanges that took place at Global Lodging Forum

Georges Panayotis, founder and ceo Hospitality ON, Global Lodging Forum

"M&Ms: Marque (brand), Management, Strategy

In order to keep brands alive, it is necessary to be surrounded by designers, marketers, professionals who are able to build brands and attractive products.

Pyramid structures are no longer adapted to the decision-making speed that is now required in the corporate world. Everyone must be able to develop their maximum autonomy and improve their skills.  

It is also necessary to invest significant sums in order to build their renown, create a buzz and maintain their notoriety and their image.

This is about corporate strategy, that is integrated, developed, visionary and shared with business collaborators. I don’t mean short-term financial strategy that only ends up weakening a business and its heritage."

 

Jean-Baptiste Lemoyne, Secretary of State attached to the Minister of Europe and Foreign Affairs 

"We have good foundations, but we must not rest on our laurels. we must always meet with customer expectations. 

I believe creativity is part of the DNA of France."
 

MKG Insight: Vanguélis Panayotis - What is new in the lodging industry?

"The logic of soft-branding infuses traditional hotel groups.

the Spanish are real challengers for us in Europe." 

Transport, cruises, accommodation

MSC Croisières Patrick Pourbaix - "We rely on our distribution partners; digitization concerns us enormously. The customer experience begins upon booking."

Costa Croisières, Georges Azouze - "Profitability is conditioned conditioned by an occupancy rate nearly 100%."
 

Keynote : Maud Bailly Chief Digital Officier, AccorHotels

"It will never be possible to fully dematerialize the hospitality experience. A physical presence will always be necessary ion hospitality. 

At Accor digital transformation began in 2014.

Investment, renovation

Dominique Ozanne, Foncière des Régions - "The partnership with B&B Hôtels began in 2011. B&B came to see us with the request top renovate hotels. We agreed upon a work schedule. The effects of this partnership have been very beneficial, it generates creation of value."

Jean-Luc Guermonprez, Vinci Immobilier - "What we are designing today makes it possible for us to place a WiFi terminal in each room; in 3-4 years we do not know what the needs will be."

Fabrice Collet, B&B Hôtels - "We cannot ignore what customers think about our products, when dissatisfaction begins. The base must always be the client; that is who is talking to us."
 

Redefining luxury in the hotel industry: tradition or revolution?

Jean-Luc Cousty, Le Lutetia - "The major difference is the emotion. »

Laurence Bloch La Plaza Athénée - "Luxury is the rarity."

Christophe Laure InterContinental Paris Le Grand - "Experience and emotions the customer will feel."

Ralph Radtke, Çırağan Palace Kempinski: "We are very vigilant when we recruit in order to offer a unique experience."

Aiden Mcauley, Accor Luxury: "We created this division to bring together all our brands."
 

MKG Consulting Focus

Vanguélis Panayotis - "It is the actors that are not from our sector that tend to reinvent the best."

 

Keynote Nicolas Baverez - "2018 is a very important year."

 

New trades, new tools, millennial generations, how to adapt to the new challenges of hospitality?

Evelyne Chabrot, United Coaching - "It's not easy to like people. It is possible to like people but also to be scared of them."

Jochem-Jan Sleiffer, Hilton - "We only interview when we have as many resumés from women as from men."

Benoît-Etienne Dommenget, Sommet Education - "In order to evaluate collaborators are you prepared to eliminate the annual performance evaluation meeting?"

Michel Rochat, Ecole Hôtelière de Lausanne - "Maintain coherence between what you teach your students and how you steer your institution."

Franck Gervais, Hotel Services Europe, AccorHotels - "Our best brand advocates are the clients themselves and employees. Setting this virtuous circle in for teh hotels clients and its neighbors."
 

What guidelines for the development of large groups? What profitability?

Christophe Alaux, Vacalians - "f you think you are more clever than the others and that distribution is not an important element, there will be no future."

André MLacire, ALP - "Franchisers could simplify their products. they expect support and advice."

Gaël Le Lay, Foncière des Murs - "We want to help operators."

Willemijn Geels, IHG - "We mostly focus on the franchise, but we are able to develop other products

 

Stéphane Mallard, Digital Evangelist: "Machines are no longer 'programmed' they are 'trained', 'educated'."
 

New concepts, after the buzz effect of the launch and the first openings, what results are expected for the new brands?

Serge Trigano - "Imagination is everywhere in out trade. The hotel slept peacefully until the 2000s. Tomorrow, there will be innovations from everywhere."

Julie Fawcett, Qbic Hotels : "Find investments, work hard, we know exactly where we want to go, we are looking for opportunities."

Hannes Spanring, Meininger - "We met an expectation that already existed. today we operate 20 units."

Meindert-Jan Tjoeng, Citizen M - "We are now more flexible in terms of standardization to concentrate on the customer experience."

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