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Best Marketing Operation: the winners and the candidates of the WHA17

There were 10 candidates for the Worldwide Hospitality Award for the Best Marketing Operation. Read the highlights of their dossiers.

Discover all the dossiers in detail on the Worldwide Hospitality Awards website!

Winner

AccorHotels - Phil Welcome

AccorHotels - Phil Welcome

AccorHotels' new chatbot makes it possible to exchange with potential clients regarding particularities and services offered by the hotels they choose. The chatbot's abilities should evolve and grow with respect to requests it handles, so Phil still has a great deal of potential. At the moment it converses in English and French, and the chatbot could develop, or even welcome comrades. Currently it makes it possible to integrate pre-purchase customer relations for 4,100 hotels worldwide in one machine. 

INWOOD HOTELS - Mlle & M. Inwood

INWOOD - Mlle & M.Inwood

A new brand image for Inwood Hotels, Mlle & M. Inwood is founded on the French Art of living. The theme of each property in this chain has been has been exploited within this new direction. By associating communications through social networks and in hotels with a loyalty program, this marketing campaign has made it possible to redefine the image of Inwood Hotels. 

Park Inn by Radisson - The INNovation Room

Park Inn by Radisson - The INNovation Room

With the INNovation Room, Park Inn by Radisson invited a number of hotel management students to participate in a program to develop the innovation of their choice. This competition between the most promising students led to a winner and contributed to the brand's customer experience. 

AccorHotels - Flight & Hotel Package

AccorHotels - Flight & Package Photo

With this operation, AccorHotels has implemented a partnership with MisterFly that allows potential guests to reserve a complete stay, with hotel and flight. The operation makes it possible to offer guests different possibilities, while making AccorHotels the leading hotel of the start-up that is just two years old. 

Deutsche Hospitality - 30 Years of Intercity Hotel

Deutsche Hospitality - 30 Years of Intercity Hotel

The group Deutsche Hospitality has decided to celebrate 30 years of IntercityHotel, its urban midscale brand, with a series of celebrations. On the program: donations, privatized evenings in several hotels, promotional matériel and other activities. 

Ibis - Ibis Family Grand Tour

Ibis - Ibis Family Grand Tour

An in-hotel activity to promote and raise awareness of the variety and richness of the portfolio of properties belonging to the ibis chain: this is the idea behind ibis Family Grand Tour. The operation is presented in the of a sticker collector book that is distributed upon arrival at the hotel; the goal is to increase the visibility of some of the lesser-known destinations in Italy. 

INK Hotel Amsterdam - INK Hotel Amsterdam turned into PINK Hotel

INK Hotel Amsterdam - INK Hotel Amsterdam turned into PINK Hotel

During Pride Amsterdam, the INK Hotel in Amsterdam became Pink Hotel to celebrate sexual diversity and tolerance. the opening night set the tone and ten days followed during which menus were adapted, activities offered and partnerships were established. 

 Orbis Hotel Group - Mercure Fashion

AccorHotels - Mercure - Mercure Fashion

Mercure hotels, operated by Orbis Hotel Group, has developed initiatives to attract visitors. Fashion shows in partnership with designers and prominent figures from the fashion world have thus made it possible to attract celebrities and public to the hotels. 

Palazzo Versace - Grand Opening

palazzo_versace

The Palazzo Versace hotel in Dubai blends neoclassical architecture and Muslim influence, to create a luxurious and innovative hotel. The hotel's marketing campaign, destined to promote a product created according to the canons of Versace, but adapted to Dubai, reflect this hybridity. 

Sofitel - La Nuit

Accor Hotels - Sofitel -

Mixer music, design and mixology in the course of a particular evening: that is the challenge of La Nuit by Sofitel, an event organized in several of the chain's hotels. Expert musical programming, scenography adapted to the hotels and special menus, all implemented to turn the hotels into venues for successful festivities. 

 

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