It's time for you to choose. You will laugh and you will cry, emotions guaranteed! All the professionals who have entered the competition are passionate and you will feel this passion when you discover the stories they want to share with you.
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Discover the applications in the category Best Marketing Operation:
ACCOR - Story of Tomorrow
Accor, one of the world’s leading hospitality group and with more than 4000 hotels worldwide and more than 35 hotel brands, is taking its corporate brand to the next level to reflect its premiumisation and innovation-led spirit. To reflect our new positioning, inspirational assets were key to convey this transformation and to rally our broad community (clients, B2B partners, employees…)
Appart'City - Appart’City - giving you greater freedom.
Appart’City is today’s leading French aparthotel. With over 100 destinations in France, Belgium and Switzerland, Appart’City aims to help its guests rediscover what it means to be free when on their travels.
Avani Hotels & Resorts - Notre meilleure opération marketing
Un nouveau positionnement et une nouvelle identité visuelle pour notre marque
Nous avons créé un nouvel univers pour Avani et pour nos clients. Nous avons revisité tous les aspects de notre marque : notre stratégie marketing, notre image, la formation de nos équipes. Nous avons ainsi réveillé l’intérêt de nos clients et amélioré leur expérience.
BEST WESTERN FRANCE - +80% turnover thanks to an innovative campaign
To meet the objectives of engagement and loyalty, Best Western France implements large-scale promotional operations including The Summer Promo 2019.
Choice Hotels Europe - Travel Top 6: Transforming Dreamers Into Drivers
How a European marketing venture designed to capture prospective customers in the dreaming stages of their booking journey became an international lead-generation hub for Choice Hotels Europe.
ibis - ibis Music
In order to bring true support to artists, ibis has launched ibis MUSIC Contest, an international competition for up-and-coming artists across 17 countries.
ibis Styles - ibis Styles By Us
To bring to life its passion for Creative Design, ibis Styles launched an Instagram contest sponsored by @DrCuerda and @Anniset: ibis Styles By Us.
Deutsche Hospitality /Jaz in the City - Feel the Beat, early in the morning!
To cut a long story short: the approach is to turn standard hotel situations like wake-up calls into musical highlights and promote local USPs globally.
Meliá Hotels International - The New Magaluf
The New Magaluf is a campaign created to show the new reality of the destination, from the overwhelmingly positive experience of travelers.
Ramada by Wyndham - Say Hello to a World of Wine
To celebrate the brand’s international presence, Ramada by Wyndham crafted a special red wine list that brings guests a taste of some of the exceptional destinations where Ramada hotels can be found.
Sofitel - La nuit by Sofitel
On February 28th 2019, Sofitel Hotels & Resorts officially unveiled its new campaign, Live the French Way a star-studded soirée La Nuit by Sofitel.
Steigenberger Hotels & resorts - Evolution Steigenberger
Steigenberger has developed an innovative, inter-departmental and cross-channel marketing strategy to share its 2019 brand evolution with staff, partners and guests.
Taj Hotels - Relaunch of the legendary Taj Connemara, Chennai
The legendary Taj Connemara, Chennai reopened on October 20, 2018 post extensive renovations. A 360-degree approach was taken addressing hotel experiences, communication and go-to-market strategies.