According to a study by the ETC (European Travel Commission), which represents national tourism offices on the continent, since the beginning of the year tourism has grown 5% over the same period in 2013.
According to the ETC (European Travel Commission) and its study of tourist flows in Europe, the number of arrivals on the Old Continent grew by 5% since the beginning of the year with respect to 2013, showing positive growth for the 5th consecutive year.
The traditional supply markets that are Germany, the United Kingdom and the United States all show strong growth since the beginning of the year while other supply countries such as Spain, the Netherlands and Italy could also see their growth rates increase again this year, with a predilection for last minute offers, short stays and strong sensitivity to prices.
As for other international markets, Russian outbound tourism could suffer a setback from the Ukrainian crisis, while the Japanese market remains uncertain and strong growth of Brazil's tourist market is not expected in Europe.
Finally, with double-digit growth forecasted, Chinese visitors will truly represent a strategic market rather than a niche for European receiver countries.
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