Europe’s hotel industry is cold resistant. Room revenue is up by 3.3%. While occupancy is down slightly (-0.4%), average daily rates show clear growth providing reasons for satisfaction (+3.9%). The upscale hotel industry (+4.9%) is the primary beneficiary of this favourable climate. Faced with economic conditions that are improving in most of the countries of the European Union, hoteliers in this upper category have more room to increase their average room rates. And with exception to the mid-scale segment, which shows a slight increase in its RevPAR (+0.5%) despite average daily rates that are also up, all the other categories report growth in results by more than 3%.The Winter Olympics held in Turin from February 10 to 26, 2006 allowed Turin’s hotels to report record monthly performances with an occupancy rate up by 35.7 points to 91.6% and an average daily rate up by 96.8% to 189.5 euros. "For two years we posted no vacancy for this period. The organisation committee reserved most of our rooms. Our upper range of room rates was in effect. Throughout the entire period of the Olympics and during the Paralympics as well we operated full throttle," rejoices Manuela Barbaresco of the Savoy Edelweis in Sestrières. The monthly growth of the revenue per available room is exceptional: +222.2% for February 2006. This excellent performance for the month helped Turin’s hotel industry report a RevPAR up by 16.5% across 12 months running. "The entire season is good. Since December business has been good," confirms Manuela Barbaresco. The year 2006 will be up significantly over 2005.The trend is thus positive across twelve months running. Room revenue is up by 1.6% thanks to an increase in both of its factors. Average daily rates of economy and supereconomy categories increa- sed by 3% or more. Indicators are thus almost...