Long compared to its French homologue because of the so-called stay-at-home behaviour of its population in terms of travel, today the Spanish client is showing greater mobility. It doesn’t hesitate to cross the country’s boundaries. This is particularly true for the young generation, which is stimulated first of all by an intense cultural curiosity. It is estimated that the Iberian supply market produces some 300 million euros annually. But September 11, and more recently the war on Iraq, have put a bit of a damper on the Spanish population’s globe-trotting ardour. These events limited long distance travel, but at the same time favoured nearby destinations in the European Union. Thus, 76% of trips are to neighbouring countries, with France in the lead, followed by Portugal (13%), Italy (8.5%), and England and Germany (with about 5% each).A country such as France has major resources for sacred art and sites. In particular, its impressive cathedrals, to which may be added pilgrimages such as to Compostela. In another category, products targeting “young swingers” have every chance of receiving a strong response from Catalonia and Madrid. Finally, a country that can attract many personalities from Spanish media for their holidays often enjoys an increase in frequency through the phenomenon of mimicry.We mustn’t be deluded, however, because the Spanish supply market has something elusive to it with its dynamic population that is prey to many mutations that are both economic and socio-demographic. Statistics show that Spanish society is growing old. The over 55 group will represent nearly 30% de la population in the next ten years. And yet, the senior segment, despite being in a development phase, is not as promising as the figures could lead us to expect. In Spain, the retirement rate is low, too low to allow for a veritable tourism boom...