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Europe, October 2010, growth continues

2 min reading time

Published on 05/12/10 - Updated on 17/03/22

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Although the rate has stabilized and the double-digit results of last month are being reached, the hotel industry in Europe remains dynamic with steady growth in occupancy rate AND average daily rates. With three strong areas achieving double-digit growth: Benelux, France and United Kingdom, Europe benefits from solid motors to make up for weaknesses in the South.

The positive turnaround of the hotel cycle is now a reality in most European countries that post exemplary and above all steady results for several months. All the hotel categories are continuing to improve their occupancy rates a bit, with an additional perk for the upscale categories, while the...

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