Just a few years ago, only France had a well-developed; economy and super economy chain hotel supply. But the model’s success has led to its emulation in the United Kingdom and Germany and other territories are opening up in Southern and Central Europe. This hotel segment has undergone a veritable internal revolution to take advantage of the technology and democratization of design and offer a new look that is more entertaining and fashionable. The creation of new brands is being met by a renewal of the oldest concepts.
The economy hotel segment is holding course in these difficult times. Unlike the United States where the segment is greatly affected by the crisis, the 0* to 2* category is showing resistance on this side of the Atlantic. While the upscale is faltering and the midscale is showing the first signs of...
France
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