
Security of customer data: an essential challenge for the online Tourism industry. At a time when marketing concepts and innovations occupy a large part of the news for our industry it is essential to remember the foundations of online commerce, and those of security and consumer confidence in particular.
Industry news regarding online tourism focuses essentially on the many evolutions and innovations that offer proof if there ever was any that it is a dynamic market, its own growth engine and – as a bonus in an Economy that is down overall – a job creator. The recent weaknesses in security affecting the most high tech companies (Twitter, Sony, Apple, Oracle…) are regularly the subject of specialized media national media and leave the public somewhat wary, or with a feeling of powerlessness in the face of attacks by «hackers » and other crooks in the virtual world. As a result, the consequences of an online attack can prove to be extremely problematic for the web-surfer: impersonation and bank data theft, loss of data on servers that are no longer accessible (contacts, documents, photos…).The most radical solution consisting in completely withdrawing from the web has only a few followers, because the call of «hyperconnection » is too strong: social networks are a part of the common use of the net, as is bank account management, communications and transfers with administrative authorities (Social Security, CAF, Treasury)… and, of course, online purchases and services.Maintain confidence to avoid hampering the growth of e-tourismThe Online Tourism industry, like other industries that rely on the web, must understand the whole of the customer data security issue, with a goal to preserving, or strengthening the internet confidence index, far from the security polemics susceptible slowing growth. The risk is great since tourism e-reservations in France represent €12 billion and alone account for 56% of all e-commerce purchases.Online tourism is a fragmented market, where major entities such as airlines, tour-operators, but also independent hotel units, online agencies, ticket agencies, etc. all cross paths. While the responsibility of each of these players in terms of IT...
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