
Risk-sharing and cost-consolidations are pushing hoteliers to favour the dualbranded/ combo model that gives guests the choice of two different types of hotel in one building. Whilst this business model has its roots as cost-saving scheme, today it’s becoming a more logical choice in certain markets. Furthermore, it’s not only limited to groups with many brands on their belts. It’s also at arms-reach of chains with only one brand, willing to collaborate with other chains to create this original product.
At the MKG Global Lodging Forum (GLF) in Paris last spring, the question was asked, “Who can we count on to create tomorrow’s supply?” A panel of experts consisting of financiers and hoteliers met onstage for a panel discussion. Whilst the debate was taking place about the stagnant hotel development...
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