Opérations

plus

Dual Branded Properties are a Winning Combo

11 min reading time

Published on 23/11/12 - Updated on 17/03/22

Risk-sharing and cost-consolidations are pushing hoteliers to favour the dualbranded/ combo model that gives guests the choice of two different types of hotel in one building. Whilst this business model has its roots as cost-saving scheme, today it’s becoming a more logical choice in certain markets. Furthermore, it’s not only limited to groups with many brands on their belts. It’s also at arms-reach of chains with only one brand, willing to collaborate with other chains to create this original product.

At the MKG Global Lodging Forum (GLF) in Paris last spring, the question was asked, “Who can we count on to create tomorrow’s supply?” A panel of experts consisting of financiers and hoteliers met onstage for a panel discussion. Whilst the debate was taking place about the stagnant hotel development...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?