
Travelers looking to book a hotel within Wyndham Hotel Group's portfolio can do so on the new website designed to engage consumers with the company’s brands while helping to drive incremental bookings for hotel owners.
The website, available today, is part of Wyndham Hotel Group’s Direct Strategy designed to recapture business by driving more bookings through the company’s own channels. The strategy calls for improved brand websites, several of which have already been unveiled, as well as enhanced alternative sell, a distribution model enabling Wyndham Hotel Group brands to be sold on sister websites.As part of its Direct Strategy, the company is one of the six founders of Room Key, a hotel search engine launched this month. Room Key was developed to provide the simplicity, transparency and breath of choice consumers have come to expect from a search engine, while delivering the flexibility, accuracy and assurance consumers have long enjoyed from hoteliers. Consumers shopping on Roomkey.com book directly with the chosen hotel brand.