Although the Digital Markets Act (DMA) has not yet come into force, it is already causing quite a stir. Intended to regulate the preponderance of the major online platforms in Europe's digital markets, this law could actually have the opposite effect, according to Sébastien Bazin, CEO of Accor. The last straw for a regulation that was supposed to help hoteliers in the face of the virtual monopoly of the OTAs. While the end of the omnipotence of the OTAs still seems a long way off, what is the current state of the hotel distribution market? Is the balance of power changing, or is the distribution landscape staying the same?
Still heavily dependent on OTAs It's no secret that OTAs play a dominant role in the modern hotel distribution landscape. According to a study conducted by Hotrec and the Tourism Institute of the HES-SO Valais-Wallis, the market share of OTAs has risen from 19.7% in 2013 to 29.2% in 2019, while the...
Union des Métiers de l'Industrie de l'Hôtellerie (UMIH)
Administration / Collectivités
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France
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