Is there no limit to the rise of the OTAS?

10 min reading time

Published on 29/03/24 - Updated on 29/03/24

Distribution hôtelière

The Digital Markets Act (DMA) has been a real bombshell for the hotel distribution sector, but not in the way the industry had initially hoped. The loss of visibility for independent hoteliers in search engines, the absence of Booking.com from the list of gatekeepers and the increased monopoly of OTAs are just some of the criticisms being levelled in a sector where unfair competition has long been the subject of criticism. While many changes could take place in the coming months, it seems increasingly complicated for hoteliers to face up to the omnipotence of the OTAs. How will hotel distribution evolve in the era of regulation on Europe's digital markets?

The Digital Markets Act: more harm than good? The Digital Markets Act, which officially came into force on 6 March, is far from being unanimously supported by the hotel distribution industry. Many people have spoken out against the new regulations, including Accor CEO Sébastien Bazin, who deplored...

Booking.com

Booking.com

OTA & Pure Players

  • Booking.com Netherlands
SEE THE NOTE
Tripadvisor

Tripadvisor

OTA & Pure Players

  • Tripadvisor United-States
SEE THE NOTE

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