Priceline reduces hotel booking opacity with winning bid alerts
One of the industry’s most opaque distribution channels is lifting the veil slightly, making it easier for consumers to place bids for hotel guestrooms.Priceline is now providing hotel bid alerts, notifying consumers about winning bids made by other customers. The alerts show the city, neighborhood, bid amount, estimated percentage savings and when the bid was made. The OTA also allows users to create personalized alerts by entering desired city, neighborhood, hotel star level and target price, and when someone achieves a winning bid meeting those criteria, Priceline sends out a notification email.Priceline is now providing hotel bid alerts, notifying consumers about winning bids made by other customers. The alerts show the city, neighborhood, bid amount, estimated percentage savings and when the bid was made. The OTA also allows users to create personalized alerts by entering desired city, neighborhood, hotel star level and target price, and when someone achieves a winning bid meeting those criteria, Priceline sends out a notification email.
