While the distribution giants continue to gobble up market share and increase their commissions, more and more hoteliers are trying to regain control of their own distribution. This additional workload not only enables them to generate higher margins, but also to get to know their customers better. However, the market is becoming increasingly fragmented, with the arrival of new players determined to make a name for themselves despite the competition.
To reread the first part of this analysis of hotel distribution, click here. The distribution giants as powerful as ever Although hoteliers recovered market share during the health crisis, bookings through OTAs have since overtaken bookings on hotel websites once again. According to...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER