The new face of hotel distribution - Part 2

11 min reading time

Published on 10/08/23 - Updated on 10/08/23

Distribution

While the distribution giants continue to gobble up market share and increase their commissions, more and more hoteliers are trying to regain control of their own distribution. This additional workload not only enables them to generate higher margins, but also to get to know their customers better. However, the market is becoming increasingly fragmented, with the arrival of new players determined to make a name for themselves despite the competition.

To reread the first part of this analysis of hotel distribution, click here.
 
 The distribution giants as powerful as ever
 
 Although hoteliers recovered market share during the health crisis, bookings through OTAs have since overtaken bookings on hotel websites once again. According to...

Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
SEE THE NOTE
Booking.com

Booking.com

OTA & Pure Players

  • Booking.com Netherlands
SEE THE NOTE

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