The health crisis has had a profound impact on the hospitality sector, sometimes for the better. Distribution has undergone a small-scale revolution, driven by a change in consumer habits and a massive adoption of technology. Between optimising websites and the integration of new, more advanced technologies, selling and booking accomodation has never been easier.
Working on its digital presence The importance of digital technology in distribution continues to grow, as shown by the data provided by the Spanish National Commission for Markets and Competition (CNMC). In fact, online commerce in Spain exceeded 72 billion euros in 2022, 25% more than the...
Netherlands
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