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Millennials as clientele: a perfect choice?

9 min reading time

Published on 19/03/19 - Updated on 23/10/24

Berlin brandenburger

For leisure travellers, each of the major urban destinations in Europe has assets linked to its heritage, history and geographic location... But what offers, concepts and positioning with regard to the young target group? What is the dynamism of the nightlife offer? Crossed views on Amsterdam, Barcelona, Berlin, Lisbon, London and Paris.

Six European cities that each evoke multiple images and share, with the exception of Barcelona, positive performance data for the year 2018. Some of them, such as Amsterdam and Barcelona, are victims of their success, which has forced the public authorities to take strong action to regulate tourist...

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