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Keith Barr, incoming Chief Commercial Officer at IHG

2 min reading time

Published on 18/01/13 - Updated on 17/03/22

Keith Barr will take up the new role of Chief Commercial Officer, effective from 1 June, 2013. The role takes responsibility for IHG’s global sales, marketing and brands functions, to drive consistent brand strategies across all geographies and leverage IHG’s scale and systems to deliver continued industry outperformance.

In his current role as Chief Executive, Greater China, Keith has been instrumental in driving outstanding operating results and building an industry-leading market position and pipeline for IHG in the region. Keith has also overseen the development and launch of IHG’s unique upscale hotel brand, specially designed for Chinese consumers, HualuxeHotels & Resorts.Kenneth MacPherson will be taking over from Keith as Chief Executive, Greater China. Kenneth joins IHG from Diageo, where he is currently General Manager and Board Director of Sichuan Shuijingfang Company Ltd listed on the Shanghai Stock Exchange. Kenneth has been based in China since 2005, having previously led the development of Diageo’s China strategy. He will assume his role with IHG in April, 2013, and will also become a member of the Executive Committee reporting to Chief Executive, Richard Solomons.Keith Barr joined IHG as Vice President of Sales and Revenue Management in early 2000 and has since held a number of roles including Vice President of Operations for midscale brands in North America, Vice President of Operations for the Holiday Inn brand in North America and Chief Operating Officer for Australia, New Zealand, and South Pacific. Keith has led IHG’s Greater China region since November 2008 and has been a member of the group’s Executive Committee since April 2011. Prior to joining IHG, Keith held several senior positions at Bristol Hotels and Resorts which was acquired by IHG in 2000.Since 2000, Kenneth McPherson has held senior management roles of progressive responsibility with Diageo, the world’s leading premium drinks business. From his role as General Manager, Diageo Indian Ocean spirits based in La Reunion, France, through to his current position as General Manager and Board Director of Shuijingfang, Diageo’s joint-venture partner in China, based in Chengdu. During his career with Diageo, Kenneth has also worked in Shanghai, Singapore, South Africa and the UK.

InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
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