The Spanish National Competition Commission (CNMC) estimates that 18% of the volume of electronic transactions come from the tourism sector. A figure that illustrates on the one hand the weight of the tourism sector in the global economic activity and on the other hand the advent of the digital transformation of its actors. Such a windfall attracts operators, from the most confidential to the Big Four. Let's take a closer look.
Online presence is becoming critical to reach target segments. A stat unveiled by the Syndicat des Régies Internet illustrates this perfectly, between 2020 and 2021, digital advertising has grown by 24%. This is a market that is heavily controlled by the American company Google and for which, after...
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