Extended Stay America this year will introduce a new brand aimed at the higher end of the midscale market called Extended Stay America Premier Suites, and will rebrand the rest of its portfolio to Extended Stay America Suites. The portfolio will reach 32 properties across the United States.
Extended Stay America announced the launch of Extended Stay America Premier Suites. The new brand will feature new construction and fully renovated properties with upgraded amenities to target higher-rated extended-stay guest segments, expanding Extended Stay America's reach. The Company will also rebrand the remaining portfolio to Extended Stay America Suites.
With industry leading brand awareness, Extended Stay America is the brand extended-stay travelers trust to deliver what matters most when they are away from home for an extended period of time. The new Premier Suites brand builds on our legacy to provide a great value to extended-stay customers that demand more.
Bruce Haase, President, and Chief Executive Officer, Extended Stay America
The new brand will launch in second quarter 2021 with more than 30 properties across the country. Average daily rates will fall in the range of $80 to $100 per night. Extended Stay America will rebrand the remainder of its core hotels to Extended Stay America Suites over the next several months to better communicate the current product offering. Extended Stay America's evolution from a single-branded company to a multi-brand portfolio under the Extended Stay America umbrella will better capitalize on the brand's strength and the Company's expertise in the extended-stay market.