The OTA giant has taken up its competitor for 1.38 billion dollars, or close to 1.22 billion euros.
Expedia is slowly strengthening its position as market leader for online sales, particularly in North America, with the absorption of sites owned by Orbitz: Orbitz.com, ebookers.com, CheapTickets.com, HotelClub.com, and also Ratestogo.com. "We are attracted to the Orbitz Worldwide business because of its strong brands and impressive team," declared Dara Khosrowshahi, President and Chief Executive Officer, Expedia, Inc. in a press release.
This new transaction further reinforces the global sharing trend that has been growing in recent years on the online sales sector, with Expedia in North America, Priceline (via Booking) in Europe and Agoda in Asia.
- Expedia takes over an online travel company in Asia-Pacific
- Expedia grows its presence in the USA with Travelocity