Over the last 25 years Hospitality ON has borne witness to the evolution of hotel groups. In celebration of this quarter century, we offer a look at their history through the data we have collected.

From the very first years, the group's flagship brands were either created or acquired: ibis was launched in 1974, Mercure was acquired in 1975 and Sofitel in 1980. In 1985, SIEH became Accor and inaugurated Formule 1. Five years later, it took over the American brand Motel 6 and became one of the largest hotel groups in the world.

1998: "Accor 2000" project

The Group is taking action to reform its internal organization in order to improve its efficiency. The balance of its finances and the reorganization of its structures are on the agenda.

The "Accor 2000" project - named by Jean-Marc Espalioux - took shape and the share price doubled in 1997. Financial experts were very positive about its evolution on the stock market and some predicted a share value of nearly 2,400 French Francs in the following months.

This momentum came to an abrupt halt in August 1998, a catastrophic month for the CAC40: the Russian financial crisis, the brutal collapse of the American economy and the failed induction of the Japanese Prime Minister destabilized stock markets around the world. On Friday, August 21, the CAC 40 lost 3.18% and the Dax lost nearly 6%.

2003: Organic development strategy

In 2003, Accor did not make the first headlines due to takeovers, as had been the case previously with : Rema and Dorint in Germany, Orbis in Poland and Libertel in France. The growth of its customer base was the result of an organic development strategy for its brands.

Jean-Marc Espalioux, Chairman of the Management Board of the Accor Group, commented: "In...