The owners and managers of Accor's 5298 properties will now benefit from the D-EDGE central reservation system (CRS) D-EDGE.

This is a sensible choice for two reasons: the D-EDGE solution is one of the market leaders and is open to hundreds of third-party solutions, including OTAs, GDS (Global Distribution System), PMS (Property Management System), RMS (Revenue Management System), CRM (Customer Relationship Management), Metasearch, reservation systems, payment systems, add-on tools and, finally, CRS. The API operation of the D-EDGE technology opens up a library of important solutions for its users, including 550 technological solutions that can be interfaced with the CRS.

The second element that weighed in the choice of this service provider is that D-EDGE is a 100% subsidiary of the Accor group. This is a way to enhance the value of the French group's offspring, while offering Accor properties reliable, high-performance tools at the cutting edge of the latest technological innovations. D-EDGE says it invests €7.2 million in R&D every year. The company is now present in around 17,000 properties worldwide thanks to the Accor portfolio.

Patrick Mendes, Group Chief Commercial Officer Accor exlains : “The objective is that, in the near future, Accor hotels will progressively, and seamlessly switch from the TARS to the D-EDGE CRS. The unique connectivity provided by D-EDGE compared to any other system, will power all Accor hotels to maximise their distribution. Another key benefit is the ease of use of the platform and the fact that it is user centric. This is especially important as our industry is currently facing a significant staffing shortage making easy and quick product adoption critical to business efficiency”

Floor Bleeker, Group Chief Technology Officer Accor, stresses out : “Accor is one of the most disruptive large hotel chains, and the first to have decided to adopt a multi-PMS strategy. As the ecosystem and distribution channels evolve, we want to provide our hotels with a future-proof, agile and user-friendly platform. We trust that the D-EDGE CRS, into which Accor is investing significantly, is the best choice to support their growth and provide them with the necessary agility required to adapt to fast-changing environments.”