Web giant Google is offering a new way for accommodation providers to push direct bookings to consumers as of 17 March. A series of new services, partially free of charge, will allow the hotelier to push rate information right through to the act of purchase to the internet user who searches via Google Travel or Google Maps. The tool already offers reporting and the functionalities are to be developed by April.
The Covid 19 pandemic has changed the habits of consumers but also those of accommodation providers who have turned even more to digital tools to reach their customers. Between closures and reopenings, reception and sanitary conditions, the direct link has shifted to the preparation of the...
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