Through its five main brands, Booking, Priceline, Kayak, Agoda and Rentalcars, the American group Priceline realized a turnover in 2013 of 6.8 billion dollars and a net profit of 1.9 billion, or net profitability close to 30%.
For fiscal year 2013, the group Priceline realized 30% growth in turnover, close to 7 billion dollars, on a volume of transactions realized on different websites of close to 40 billion dollars (up by 37%). This means that the group draws, on average, 17.5%, on the business volume created through the www network. For hotel transactions alone it generated 271 million nights worldwide, up by 37% from one year to the next.
The primary expenses are publicity, marketing and references on search engines for an annual amount greater than 2 billion dollars, while personnel account for less than 700 million dollars and management costs barely surpass 252 million dollars.
Before taxes, financial expenses, social taxes and amortization, the group has more than 2.5 billion dollars, enough to satisfy shareholders and reinforce financial power for new acquisitions.
The primary expenses are publicity, marketing and references on search engines for an annual amount greater than 2 billion dollars, while personnel account for less than 700 million dollars and management costs barely surpass 252 million dollars.
Before taxes, financial expenses, social taxes and amortization, the group has more than 2.5 billion dollars, enough to satisfy shareholders and reinforce financial power for new acquisitions.
