
Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry announced last week the extension of its distribution agreement with Accor.
Amadeus will enable over 1,100 of the chain’s budget Motel 6 and Studio 6 properties to be booked through Amadeus. The addition of these two brands brings the total number of properties available through the Amadeus global distribution system to over 90,000.This comes at a time when foreign visitor arrivals to North America are expected to grow by over four per cent per annum over the next ten years, according to Amadeus.The deal enables Studio 6 and Motel 6 to increase brand visibility by leveraging Amadeus’ premium global position. The agreement is part of Accor’s strategy to drive growth for the budget hotel chain by targeting and attracting travellers from outside North America.This comes at a time when foreign visitor arrivals to North America are expected to grow by over four per cent per annum over the next ten years, according to Amadeus.