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TripAdvisor: under fire in Italy

The Italian hotel federation Federalberghi filed a complaint with the Italian Antitrust Authority further to the publication of comments on TripAdvisor regarding a property that no longer exists.

After the recent opening of a procedure by the Italian Antitrust Authority (AGCM) against TripAdvisor, tension is building between the American community site and professionals in the country. The Italian hotel federation Federalberghi lodged a complaint with the Antitrust Authority, denouncing the lack of veracity and verification of comments posted on the Internet site.

The last straw was the discovery of comments about a property that had been closed for several years. On the page of the Regency Hotel in Rome, closed since 2007, were comments posted by clients in the last two years. The most recent absurdity, published in 2014 and mentioning a hotel with rooms "locked with padlocks", "with no personnel" and "no clients", corroborates the author's will to prove the lack of verification of opinions posted on TripAdvisor.

The truthfulness of information published on community sites is a real problem that is damaging to professionals on all sectors, and more particularly those on the hotel-restaurant sector. According to a study by the French Antitrust Authority, the DGCCRF, the number of anomalies observed in consumer opinions posted on Internet has increased since 2010 to reach 44.4% in 2013, across all sectors.

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