Priceline Group, which already owns Kayak and booking.com, just made another new acquisition in the search engine sector, with the purchase of the Danish company Momondo and the British group Cheapflights, two companies that merged in 2011.
Born and based in Denmark, Momondo is the main aerial meta-engine used in Scandinavia. The group, which was taken over by Cheapflights in 2011 and has a strong presence in the United Kingdom, merged the bases. Priceline intends to do the same thing by bringing together the databases of Kayak, Momondo and Cheapflights in a single technological platform.
The two acquired brands are particularly active on the airfare comparison segment, but less present on the hotel price comparison segment, which is a Kayak strength. There is still a long way to go to catch up Trivago's European leadership on the hospitality price comparison segment .
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