The parent company of online sites such as Booking, Kayak, Priceline Agoda, Rentalcars or OpenTable announced the acquisition of PriceMatch, a leading cloud-based data and analytics solution for hotels.
Through a system of proprietary algorithms, PriceMatch's intuitive, cloud-based platform delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines. The addition of PriceMatch will further The Group's continued efforts to drive value for its network of more than 600,000 accommodations partners worldwide, helping them expand through next generation technology services and distribution expertise.
PriceMatch will be integrated into BookingSuite, a recently-launched division of Booking.com (an operating business of The Priceline Group) that helps accommodation providers grow their businesses and their brands through smart software and services.
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