Founder and CEO of the site Ventes-Privées.com, one of the most brilliant e-business successes in the last ten years, Jacques-Antoine Granjon accepted to offer us some personal insight into the conditions for success.
A graduate of the European Business School, Jacques-Antoine Granjon is a pioneer in e-commerce and clearance for major brands. Since 2001, when he launched the concept of sales addressing a community connected through its site vente-privee.com, the company experienced exponential growth in just a few years. Atypical with his post-hippie rocker look, he is also atypical in his approach to online sales through which he unites seemingly contradictory concepts: stock and exclusivity, mass sales and privileged access, while keeping the customer at the center of his tool.
This original and highly profitable approach earned him a series of awards between 2009 and 2012: Marketing Man of the Year, Businessman of the Year, Communication Personality of the Year, Innovator of the Year 2011, Capitalist of the Year, Best Customer Service four years in a row… and the list doesn’t stop there.
The success of his business may be read in a few impressive figures: a business volume of 1.3 billion euros, experiencing double-digit annual growth, 60 million items sold, 75,000 shipments daily, 60 to 70 known brands permanently available, 2,000 collaborators working on 8 European platforms, 20 million subscribing members, 10,000 new members daily, between 2.5 and 3 million individual visitors each day….
Especially for participants in the Global Lodging Forum, Jacques-Antoine Granjon will offer his personal considerations about the success of a carefully thought-out e-business, the valorization of brands, the privileged relationship with loyal customers, the need for change in an economic model that is constantly being challenged by the arrival of new competitors and new methods.