The Google search engine wants a lasting position in on-line hotel reservations.
The booking procedure takes after Google: minimalist and efficient. No banners, no aggressive advertising, just key information: which hotel? what days? what price? It also presents opinions gathered by Google. Google's conversion to on-line distribution looks quite similar to what TripAdvisor had previously done. After gathering a plethora of customer opinions the latter launched itself into on-line distribution, but not without any difficulties.
Google is thus taking a new step into on-line hotel booking. Last year the search engine signed an agreement with the Californian company Room 77, which specializes in hotel reservations via mobile phones.
- Google enters the age of hotel booking via mobile
- AccorHotels opens its distribution platform to independent hotels
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