Access the main content

News

Hotel reservations without leaving Google

The Google search engine wants a lasting position in on-line hotel reservations.

It is now possible to book a night at a hotel without leaving Google. A booking procedure has been added to the extension Google.com/hotels, which is already known for its listings of properties worldwide. For now, only a few hotels in the United States may be booked through the search engine (ex: Hotel Rouge, Washington - cover photo). These are essentially independent properties and in no case are they hotel chains.

The booking procedure takes after Google: minimalist and efficient. No banners, no aggressive advertising, just key information: which hotel? what days? what price? It also presents opinions gathered by Google. Google's conversion to on-line distribution looks quite similar to what TripAdvisor had previously done. After gathering a plethora of customer opinions the latter launched itself into on-line distribution, but not without any difficulties. 

Google is thus taking a new step into on-line hotel booking. Last year the search engine signed an agreement with the Californian company Room 77, which specializes in hotel reservations via mobile phones.

Also read:



  • Google enters the age of hotel booking via mobile
  • AccorHotels opens its distribution platform to independent hotels
Loading...

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?