Hotel operators and online distribution: what new strategies?

4 min reading time

Published on 22/04/15 - Updated on 29/06/23

Global Lodging Forum ©MKG Group

Tense relations between OTAs and hotel groups calmed down either because they had to or by choice once they took into consideration their respective strengths and contributions. What strategies are being implemented now? Are they sincere and fruitful partnerships? Hoteliers and digital players have debated over this question at the last edition of the Global Lodging Forum.

Stéphane Branque, founder Roomforday: At Roomforday, we haven't invented anything. We were interested in an eventual need that hoteliers might have regarding the use of their rooms and meeting rooms during the day. The hotel industry has evolved and is now more focused on the notion of living space...

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