#GLF19 | "There is ONE touch point in the customer journey that the GAFAs will never have: it's the experience"

5 min reading time

Published on 02/05/19 - Updated on 27/09/22

Vanessa Heydorff et Remy Merckx

Hotel owner, manager, administrator, marketer, distributor, programmer, developer, entrepreneur, innovator... Hospitality professionals are at the crossroads of all these professions. Digital technology offers many opportunities to reach new targets, increase efficiency and increase profitability, but how to implement them, why and with whom? Discussion between Remy Merckx, Vice President Digital, Radisson Hotel Group and Vanessa Heydorff, Managing Director. France, Spain and Portugal, Booking.com.

There is a gap between how hoteliers appropriate the digital tool and how customers use it. Why do you think this gap exists? Remy Merckx: There is a real gap. Hoteliers are beginning to notice this. It was about time and we have work to do. Our core business is hospitality. These are called...

Radisson Hotel Group

Radisson Hotel Group

Hotel Group

  • Radisson Hotel Group Brussels
  • Offres d'emplois 39 currents job offers
SEE THE NOTE
Booking.com

Booking.com

OTA & Pure Players

  • Booking.com Netherlands
SEE THE NOTE

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