Hotel owner, manager, administrator, marketer, distributor, programmer, developer, entrepreneur, innovator... Hospitality professionals are at the crossroads of all these professions. Digital technology offers many opportunities to reach new targets, increase efficiency and increase profitability, but how to implement them, why and with whom? Discussion between Remy Merckx, Vice President Digital, Radisson Hotel Group and Vanessa Heydorff, Managing Director. France, Spain and Portugal, Booking.com.
There is a gap between how hoteliers appropriate the digital tool and how customers use it. Why do you think this gap exists? Remy Merckx: There is a real gap. Hoteliers are beginning to notice this. It was about time and we have work to do. Our core business is hospitality. These are called...
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