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Expedia grows its presence in the USA with Travelocity

Already technological partners since 2013, Expedia and Travelocity, subsidiary of the group Sabre, are going a step further with Expedia's takeover of its partner. Expedia should monopolize 60% of online tourist reservations on the American market.

The American Expedia has taken over its competitor Travelocity for 280 million dollars, or close to 248 million euros. The tour operator has thus joined the portfolio of the brand Expedia, which already includes Expedia.com, Hotels.com, ELong, Hotwire, Trivago, CarRentals.com, Venere.com and Egencia. the American giant is thus nibbling away at online market shares in North America.

"Travelocity is one of the best known tour brands in North America, offering thousands of destinations to more than 20 million travelers per month," commented Expedia's president and CEO, Dara Khosrowshahi.

Sold by its creator Sabre, Travelocity was the first website to allow travelers to buy their airline tickets without going to a travel agency. Its sale followed that of Lastminute to the Swiss Bravofly Rumbo Group for 93 million euros last month.
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